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Talk

My Squiggly Path to QA Mastery: Why Industry Experience Isn’t the Gatekeeper to Quality

Helen Whitaker

My talk is inspired by Helen Tupper and Sarah Ellis’s book “The Squiggly Career”, which explores nonlinear career paths—where growth doesn’t always mean climbing the traditional ladder. Instead, it’s about moving sideways, across industries, or into unexpected opportunities.

This idea resonated with me because while my career in QA looks linear on paper—QA Engineer, QA Lead, QA Manager—in reality, every role has taken me into a brand-new industry. I’ve never worked in the same sector twice. Each time, I started with no domain experience but the same toolkit of quality principles, adaptability, and mindset. And each time, I proved that industry background isn’t a prerequisite for QA excellence.

Here’s a snapshot of my path:

-Insurance (Allianz)

-Job boards (Total Jobs)

-Restaurant ordering (Just Eat)

-Startup web (Postal Gold)

-Microsoft add-on (Knowledge Mill)

-Sports betting (OpenBet)

-Finance & payments (WorldPay)

On the surface, these industries couldn’t be more different. Yet underneath, the conversations about Quality have been remarkably similar.

At Just Eat, for instance, we automated regression tests to confirm that restaurants opened on time, menus displayed online, and orders printed correctly. At OpenBet, we built similar checks around sports events and markets to ensure bets displayed and updated accurately. The details were different, but the principle was the same: automate repetitive tests, find issues earlier, and deliver a higher-quality product.

Key Takeaways

Takeaway 1: Quality is universal. Whether you’re ordering food, placing a bet, or managing money, the fundamentals—early involvement, automation, and defect prevention—always apply.

But QA isn’t just about writing and running tests. At Allianz, I spoke with the claims and accounts departments to understand how they used the system, then shaped my testing around their real workflows. At OpenBet I highlighted to the product owner the importance of testing against the configurations the client will use in production to ensure our testing is valid. 

In both cases, relationships mattered as much as tests. By listening, asking questions, and building trust, I ensured testing represented how people would actually use the system.

Takeaway 2: QA ≠ just testing. Great QA is about risk, requirements, and relationships. Building trust across the business helps surface risks before they become defects.

Finally, across each new industry, I may not have known the terminology or used the tools and processes before, but I came to the role with an open mind and curiosity which meant I wasn’t afraid to ask questions and play around with the system to understand how it worked. At OpenBet I’d never worked in the betting industry before so I needed to learn the terminology and understand the concepts of third party feed providers and set-up in the trading system in order to publish events to the website. My curiosity—asking who used the product, how they used it, what issues they had with it and where issues appeared most often —proved far more valuable than prior domain expertise.

Takeaway 3: Mindset over domain. Industry knowledge can be learned. What matters more is curiosity, adaptability, and the courage to advocate for quality

About the Speaker

QA Manager

Helen is an experienced QA Manager with over 20 years in software testing, including more than a decade in QA leadership roles. Her approach is grounded in empathetic leadership and a strong commitment to developing people and teams. By fostering cultures built on collaboration, trust, and continuous improvement, she works to create QA teams that set the benchmark for quality.

Helen believes that quality is everyone’s responsibility, with QA acting as subject matter experts who coach teams to achieve better coverage and embed quality into everything they deliver.

She is passionate about supporting the wider Quality community and is a co-organiser of the South East Software Quality Meetup (SESQM). Helen has spoken at local Quality meetups and at London Ministry of Testing events as a 99-second speaker.